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Research papers

Distribution of animal medicines in the ECC

The European Commission has not yet produced any draft Directive relating to Distribution of Veterinary Medicines. The author intend to divide his paper into 3 sections: A. Definition and scope of market for veterinary medicines in Western Europe; B....

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: David J.S. Miller
November 24, 1976
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Citation

Miller, D. J. (1976a, November 24). Distribution of animal medicines in the ECC. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/distribution-of-animal-medicines-in-the-ecc


Research papers

Indigenous European marketing

The identification of Europe's indigenous needs is best pursued by taking education outside the walls of the academy into a pattern of custom-built learning, which is determined to change behaviour as well as simply purvey knowledge. Rather than seek...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Gordon S.C. Wills
June 1, 1976
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Citation

Wills, G. S. (1976a, June 01). Indigenous European marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/indigenous-european-marketing


Research papers

Teaching consumer behaviour in Europe

The paper examines some of the problems involved in teaching consumer behavior in management education programs in Europe. These stem in large measure from the current embryonic stage of research in consumer behavior in Europe, which make it...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Susan P. Douglas, Bernard Dubois
June 1, 1976
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Citation

Douglas and Dubois (1976a, June 01). Teaching consumer behaviour in Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/teaching-consumer-behaviour-in-europe


Research papers

The validation of macro models

In this paper we examine a number of issues concerning the validation of two types of macro models: Aggregate response models, and aggregate flow models. The discussion is preceded by some remarks about model construction. The validation process is...

Catalogue: Seminar 1975: Market Modelling
Author: Philippe Autor Naert
June 1, 1975
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Citation

Naert, P. A. (1975a, June 01). The validation of macro models. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-validation-of-macro-models


Research papers

A multi-national product progress research

When, as we are, you are marketing a number of major products across all the national frontiers of Europe, there is a very real need for research that is on the one hand, pan-European and yet on the other hand takes account of the differences between...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Terry I. Jones, Peter J. Hayes
March 1, 1975
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Citation

Jones and Hayes (1975a, March 01). A multi-national product progress research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-multi-national-product-progress-research-


Research papers

Long-term forecasts of the development of financial markets in Western Europe

The study commissioned by EFMA was intended to elaborate a complex of data midways between a treatise on the development of financial institutes, on the one hand, and specific investigations for individual institutes, on the other hand, to serve as a...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: Peter G. Rogge, M. Bittner
February 1, 1975
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Citation

Rogge and Bittner (1975a, February 01). Long-term forecasts of the development of financial markets in Western Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/long-term-forecasts-of-the-development-of-financial-markets-in-western-europe


Research papers

The baptism of the trade off model in Europe

Two main themes are pursued in this paper. Firstly, we discuss how a new research method: the trade-off model was used in the context of a major project, focussing particularly on the problems encountered and how these were solved. Secondly, we...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Dick Westwood, Peter J. Hayes
September 1, 1974
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Citation

Westwood and Hayes (1974a, September 01). The baptism of the trade off model in Europe . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-baptism-of-the-trade-off-model-in-europe-


Research papers

In which terms is the problem of media planning set today? (German)

Where is the limit, in this field, of the computer's role? Is there, on a short-term basis, further progress to be made? 1. The aim of the advertising message; 2. The factors enabling us to attain this aim; 3. The two levels of the media-planning...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Jean Francois Canguilhem
September 1, 1974
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Citation

Canguilhem, J. F. (1974a, September 01). In which terms is the problem of media planning set today? (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/in-which-terms-is-the-problem-of-media-planning-set-today-german-


Research papers

In which terms is the problem of media planning set today? (French)

Where is the limit, in this field, of the computer's role? Is there, on a short-term basis, further progress to be made? 1. The aim of the advertising message; 2. The factors enabling us to attain this aim; 3. The two levels of the media-planning...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Jean Francois Canguilhem
September 1, 1974
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Citation

Canguilhem, J. F. (1974a, September 01). In which terms is the problem of media planning set today? (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/in-which-terms-is-the-problem-of-media-planning-set-today-french-